A Fortnight with Fujicolor Pro 400H

It’s been two weeks since we announced Fujicolor Pro 400H as the recipe of the month in the last episode of SOOC. 

How are you doing so far? Have you been shooting with it? How do you like your results?

As the months go by (I have been shooting with it long before it was announced), I’m growing more and more fond of it.

The Fujicolor Pro 400H film simulation recipe by Fuji X Weekly first caught my attention when I learned that the production of the film stock it is based on had been discontinued. This initial curiosity grew into a project that birthed an article published in the June 2022 issue of FujiLove Magazine. Read more about it here. 

Since then, I’ve been shooting with it in different places. Here are some of my favourite shots:

What I enjoy most is the very analog look the recipe gives my images. They are rich in contrast, often with a slight colour shift towards the greens and blueish shadows and warm highlights. Colours, blues in particular, are rich, but not oversaturated.

All in all, it’s a very solid recipe and I hope you are enjoying your time with it. If you haven’t done so already, share your favourite image(s) with us to showcase in our next show (upload them right here!).

If you missed Episode 5 of Season 2 of SOOC, you can still catch it:

The live broadcast was filled with great topics, discussions and viewers’ questions. These are some of the highlights:

• We introduced the 24-Hour Project – a worldwide project that calls street photographers and storytellers to document humanity in a single day to raise awareness about global issues. It’s a fabulous photography project to be part of. My husband and I participated in 2017 and 2018. It is a very intense, worthwhile photographic experience and I’m looking forward to diving into this year’s event again which will take place on 10 September. You can read more about it and register here. 

• Prompted by the launch of the instax Mini Link 2 smartphone printer, we tested some film simulation recipes that make instax prints look great. Watch this soundbite from the episode in which Ritchie and I discuss three recipes which stood out the most for me and also check out this article in which I share even more insight into this:

• Our “Tip of the Day” was dedicated to the “Clarity feature” which is often discussed in online forums. Jump into this section of the show to catch Ritchie and I talking about the pros and cons of this in-camera setting. 

• As always, we showcased some of the viewers’ images shot in Eterna Bleach Bypass. We received a fantastic selection over the previous month which is such an awesome testimony of how wonderful this recipe is. Click this link to view all the images that were submitted. 

• We also had David Hanley join us as our live guest. He shared in his photographic journey of shooting with film simulation recipes and his experience that makes the process so worthwhile for him. David also introduced our recipe for the month, Fujicolor Pro 400H by highlighting the great attributes of the recipe, while taking us through a selection of his fantastic images. It was a very special treat to have him on the show and if you haven’t yet, I recommend you watch the segment from the show now.

Our next episode will be broadcast on YouTube on 11 August. Best set a reminder now (and like, share & subscribe while you’re at it), so you don’t miss it!

We can’t wait to see all the submissions created with Fujicolor Pro 400H. You can upload your favourite 3 images here if you haven’t done so already.

Remember that we will also be showcasing your submissions for our #10YearsOfXMount. Since Episode 2 of Season 2, we have invited you to share your first Fujifilm WOW moment – the first image you took with a Fujifilm camera that made you go “ooooh”, jump for joy, glow with pride or break out in sheer exaltation! We would love to share these “firsts” with our online community so if you haven’t uploaded yours yet, go ahead and do so before 9 August right here!

So until then, keep shooting, keep creating, keep rocking your SOOC jpegs!

[The images in this article were shot on Fujifilm’s X-Pro3 and X-E4 loaded with the Film Simulation Recipe Fujicolor Pro400H by Fuji X Weekly and are all jpegs straight out of camera]