I don’t really follow trends or join Instagram challenges. Yet, I couldn’t help but noticed the wave of 2016 throwback posts recently. At first, I didn’t pay much attention to any of them – but the more “Now and Then”…
I don’t really follow trends or join Instagram challenges. Yet, I couldn’t help but noticed the wave of 2016 throwback posts recently. At first, I didn’t pay much attention to any of them – but the more “Now and Then”…
At the beginning of 2024, I was commissioned to write an article about three of my favourite Fujifilm film simulations. At that time, the Fujifilm X100VI had just hit the market – the first X Series camera to feature the new REALA ACE…
A beautiful and happy New Year. Is it? Well - from my perspective today, the first day of 2026 - it looks promising. The sun is shining. It's a balmy 26 degrees Celsius. The house is quiet. The (new) neighbourhood…
Ritchie Roesch and I are returning with a new episode of SOOC Live on November 24 at 7pm GMT+2. We'll discuss the Film Dial, its advantages and share recipes designed to use with it. Bring your questions and comments -…
Wow guys… it’s already the middle of August and this is my very first post for the year. Hectic. 2025 has had me in a tight grip, but I’m back from the woods. A lot has happened, some good, some…
You know how the saying goes: “Times flies when you’re having fun”… well, 2024 came and whooshed by like a high-speed train and although it was by no means an easy year, it had its moments. I always take the…
"Great film simulation recipes to create analog looking images in a vintage destination." We visited an interesting “museum town” called Matjiesfontein (pronounced: Mike-ease-phon-tain) during a recent road trip. It is a little peculiar place, located in the middle of nowhere,…
This article is the third in the "Colour Your Story" series and explores the ASTIA film simulation. In all honesty, preparing this episode has been a challenge for me. When I started to put it together, I was reminded that…
Episode 2 of the "Colour Your Story" series focuses on the Velvia film simulation, highlighting its vibrant yet sometimes overly saturated colors. The introduction of Fujifilm's COLOR CHROME EFFECT enhances tonal gradation, offering a more natural look. Let's take a…
In Episode 02 of the "Colour Your Story" series, the focus is on the Velvia film simulation, known for its vibrant colors, strong contrast, and dramatic shadows, ideal for capturing landscapes, wildlife, and vivid sunsets.
Episode 1 of my “Colour Your Story” series introduced the PROVIA film simulation. I hope that since then, you have had lots of opportunities to test this look in many different situations and that by now, you have familiarised yourself…
Welcome to Episode 01 of my "Colour Your Story" series. Let's take a look at PROVIA first, because it does well for understanding and serves as a good baseline. As you will discover later, all other film simulations and looks…
A Journey of Discovery “Colour Your Story” is a series that takes a closer look at Fujifilm’s film simulations. It’s a deep-dive into what they are and how to use them best to get the best results in-camera. By focusing…
My Easy Reala Ace recipe is featured on the Fuji X Weekly App! First of all, I am probably even more surprised than you that I actually made a recipe. It’s not really something I do. Secondly, I am shocked…
What a great way to start a new week! I have exciting news to share on this fabulous Monday morning. After a long, silent three months, SOOC Live will be back on Thursday, 19 September with a brand new episode…
It is finally here! Fujifilm has released firmware 4.0 for the X-T5 which brings the long-awaited Reala Ace film simulation to this camera. As you know, I love film simulations and recipes for shooting beautiful looking jpegs straight out of…

